{"id":6062,"date":"2010-11-19T00:00:00","date_gmt":"2010-11-18T22:00:00","guid":{"rendered":"https:\/\/salija.lt\/estai-savo-baldininkams-siulo-is-lietuviu-pasimokyti-dirbti-su-ikea\/"},"modified":"2022-02-21T05:12:13","modified_gmt":"2022-02-21T03:12:13","slug":"estai-savo-baldininkams-siulo-is-lietuviu-pasimokyti-dirbti-su-ikea","status":"publish","type":"post","link":"https:\/\/salija.lt\/lt\/estai-savo-baldininkams-siulo-is-lietuviu-pasimokyti-dirbti-su-ikea\/","title":{"rendered":"Estai savo baldininkams si\u016blo i\u0161 lietuvi\u0173 pasimokyti dirbti su IKEA"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/salija.lt\/wp-content\/uploads\/2022\/02\/65711dc35739b0038c3e0352c2e90cbc.jpg\" alt=\" title=\"\/><\/figure>\n\n\n\n<p>Lietuvos bald\u0173 pramon\u0117 moko kolegas Estijoje kaip i\u0161lo\u0161ti turint tokius didelius klientus kaip IKEA, ra\u0161o Estijos verslo dienra\u0161tis &#8220;\u00c4rip\u00e4ev&#8221;. Tarp 30-ies did\u017eiausi\u0173 \u0160vedijos bald\u0173 mil\u017ein\u0117s tiek\u0117j\u0173 Baltijos \u0161alyje daugum\u0105 sudaro lietuviai.<br>&#8220;Lietuvoje kitokios kainos, ta\u010diau lietuviai taip pat sugeba m\u0105styti kitaip nei estai. J\u0173 kitoks mentalitetas, o nuo Soviet\u0173 laik\u0173 Lietuva turi did\u017eiuli\u0173 gamykl\u0173&#8221;, &#8211; komentuoja Priitas Tammas, did\u017eiausios Estijos biuro bald\u0173 gamintojos &#8220;Standard&#8221; akcininkas ir rinkodaros vadovas.<br>Jo nuomone, IKEA traukinys Estij\u0105 paliko visiems laikams.<br>Savo ruo\u017etu V\u0161\u012e &#8220;Investuok Lietuvoje&#8221; vyriausiasis analitikas Dalius Sim\u0117nas pasakoja, kad apie du tre\u010ddalius Lietuvos bald\u017ei\u0173 eksporto IKEA u\u017esakymai sudar\u0117 dar prie\u0161 kriz\u0119, o \u0161i tendencija nekito ir pirm\u0105 \u0161i\u0173 met\u0173 pus\u0119. Pasak analitiko, m\u016bs\u0173 baldininkams IKEA padeda padengti nuostolius vidaus rinkoje, pigi\u0173 ir kokybi\u0161k\u0173 bald\u0173 paklausa kriz\u0117s metu yra didel\u0117 Europoje bei JAV.<\/p>\n\n\n\n<p>Keliai i\u0161siskyr\u0117<\/p>\n\n\n\n<p>Per pastaruosius 5 metus Lietuvos bald\u0173 eksportas did\u0117jo 11%, kai Estijoje tik 4%, o Latvijoje jis 3% krito. Savo ruo\u017etu kriz\u0117s metu bald\u0173 eksportas Lietuvoje ma\u017e\u0117jo 15%, Estijoje &#8211; 18%, o Latvijoje &#8211; 33%.<br>Pono Tammo teigimu, Estijos pramon\u0117 dar prie\u0161 6-7 metus gamino baldus IKEA, ta\u010diau v\u0117liau \u0161is klientas nutar\u0117 trauktis \u012f pigesnius kra\u0161tus, o est\u0173 baldininkai nusprend\u0117 ie\u0161koti kit\u0173 partneri\u0173 ar pl\u0117toti savo prek\u0117s \u017eenklus. Be to, pasak baldininko, IKEA tiek\u0117jai i\u0161 esm\u0117s dirba tik su \u0161ia mil\u017eine ir turi taikytis prie jos verslo plan\u0173 bei filosofijos.<br>Dar vienas Lietuvos privalumas d\u0117l partneryst\u0117s su IKEA yra \u0161ios parduotuv\u0117s atsidarymo galimyb\u0117. Bendrov\u0117s atstovai teigia neturintys plan\u0173 atidaryti duris Latvijoje bei Estijoje, ta\u010diau spekuliuojama, kad Lietuvoje IKEA gali atidaryti pirm\u0105j\u0105 parduotuv\u0119 u\u017e 3-5 met\u0173.<br>\u0160iemet pirm\u0105kart paskelbtas bir\u017eoje nekotiruojamos IKEA paskutini\u0173 finansini\u0173 met\u0173 pelnas buvo rekordinis, siek\u0117 3,4 mlrd. USD (8,58 mlrd. Lt) ir buvo 11,3% didesnis nei ankstesniais metais. Bendrov\u0117 u\u017esakymais apr\u016bpina tokias Lietuvos \u012fmones kaip &#8220;Vilniaus baldai&#8221;, &#8220;Klaip\u0117dos baldai&#8221; ir kt.<\/p>\n\n\n\n<p>De\u0161imt met\u0173<\/p>\n\n\n\n<p>&#8220;Verslo \u017einios&#8221; jau ra\u0161\u0117, kad per 10 met\u0173, kai \u0161ved\u0173 koncernas IKEA \u012fk\u0117l\u0117 koj\u0105 \u012f Lietuv\u0105, jis tapo geid\u017eiamu u\u017esakovu kiekvienos didesnio paj\u0117gumo \u012fmon\u0117s, kuriai ilgalaikis garantuotas u\u017esakymas ir ma\u017eesn\u0117 pelno mar\u017ea yra didesn\u0117 vertyb\u0117 nei vienkartinis pirk\u0117jas, kuris leid\u017eia u\u017edirbti daugiau, bet trumpam.<br>Kriz\u0117 pakeit\u0117 po\u017ei\u016br\u012f \u012f anks\u010diau vyravusi\u0105 rizikos i\u0161skaidymo b\u016btinyb\u0119 kaip b\u016bd\u0105 i\u0161vengti visi\u0161ko kracho subyr\u0117jus vienai grand\u017eiai. Su koncernu dirban\u010di\u0173 \u012fmoni\u0173 ir visos bald\u0173 pramon\u0117s rodikliai rodo, kad sunkmetis jiems apskritai pra\u0117jo pro \u0161al\u012f.<br>Ta\u010diau dirbantiesiems su IKEA neverta tik\u0117tis didesn\u0117s pelno mar\u017eos \u2013 koncernas savo strategijos &#8220;auk\u0161ta kokyb\u0117 u\u017e ma\u017e\u0105 kain\u0105&#8221; nekeis. B\u016btent d\u0117l ma\u017eo u\u017edarbio bendradarbiavim\u0105 su IKEA 2005 m. nutrauk\u0117 paskutin\u0117 Estijos bald\u0173 gamintoja &#8220;Viisnurk&#8221;.<br>Jos vadovai ai\u0161kino, kad &#8220;sutartis su IKEA teik\u0117 tik darbo, bet nedav\u0117 pelno&#8221;.<br>&nbsp;<\/p>\n\n\n\n<p>Informacijos \u0161altinis:&nbsp;<a target=\"_blank\" href=\"http:\/\/www.vz.lt\/\" rel=\"noreferrer noopener\">www.vz.lt<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lietuvos bald\u0173 pramon\u0117 moko kolegas Estijoje kaip i\u0161lo\u0161ti turint tokius didelius klientus kaip IKEA, ra\u0161o Estijos verslo dienra\u0161tis &#8220;\u00c4rip\u00e4ev&#8221;. Tarp 30-ies did\u017eiausi\u0173 \u0160vedijos bald\u0173 mil\u017ein\u0117s tiek\u0117j\u0173 Baltijos \u0161alyje daugum\u0105 sudaro lietuviai.&#8220;Lietuvoje kitokios kainos, ta\u010diau lietuviai taip pat sugeba m\u0105styti kitaip nei estai. J\u0173 kitoks mentalitetas, o nuo Soviet\u0173 laik\u0173 Lietuva turi did\u017eiuli\u0173 gamykl\u0173&#8221;, &#8211; komentuoja [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estai savo baldininkams si\u016blo i\u0161 lietuvi\u0173 pasimokyti dirbti su IKEA - Salija<\/title>\n<meta name=\"description\" content=\"Estai savo baldininkams si\u016blo i\u0161 lietuvi\u0173 pasimokyti dirbti su IKEA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salija.lt\/lt\/estai-savo-baldininkams-siulo-is-lietuviu-pasimokyti-dirbti-su-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estai savo baldininkams si\u016blo i\u0161 lietuvi\u0173 pasimokyti dirbti su IKEA - 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