{"id":5969,"date":"2010-03-25T00:00:00","date_gmt":"2010-03-24T22:00:00","guid":{"rendered":"https:\/\/salija.lt\/baldu-pramone-vel-konkurencinga\/"},"modified":"2022-02-21T05:12:17","modified_gmt":"2022-02-21T03:12:17","slug":"baldu-pramone-vel-konkurencinga","status":"publish","type":"post","link":"https:\/\/salija.lt\/lt\/baldu-pramone-vel-konkurencinga\/","title":{"rendered":"Bald\u0173 pramon\u0117 v\u0117l konkurencinga"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/salija.lt\/wp-content\/uploads\/2022\/02\/636309f2b7b504db893a55bcdb78d2cf.jpg\" alt=\" title=\"\/><\/figure>\n\n\n\n<p><strong>Pramon\u0117. Sunkme\u010diu \u012fmon\u0117s investavo \u012f rinkodar\u0105<\/strong><\/p>\n\n\n\n<p>Lietuvos bald\u0173 bendrov\u0117s, kurios eksportuoja savo produkcij\u0105, pernai u\u017edirbo daugiau pelno, nes, suma\u017e\u0117jus s\u0105naudoms, \u0161i \u016bkio \u0161aka susigr\u0105\u017eino savo konkurencingum\u0105. Vidaus rinkoje geriau sekasi toms bald\u0173 \u012fmon\u0117ms, kurios gali pasi\u016blyti nauj\u0173, kokybi\u0161k\u0173 produkt\u0173 u\u017e ger\u0105 kain\u0105.AB \u201eVilniaus baldai\u201c pajamos i\u0161 pardavim\u0173 2009 m., palyginti su 2008 m., i\u0161augo 8%, iki 149 mln. Lt. Pernai \u012fmon\u0117 u\u017edirbo dvigubai daugiau ikimokestinio pelno \u2013 19,25 mln. Lt. Beveik vis\u0105 AB \u201eVilniaus baldai\u201c produkcij\u0105 nuperka \u0160vedijos bald\u0173 koncernas \u201eIKEA\u201c.<br>\u201eTies\u0105 sakant, 2009 m. buvo net lengviau dirbti nei anks\u010diau. Tai l\u0117m\u0117 prie\u0161 tai \u012fvykdyta \u012fmon\u0117s reorganizacija ir \u012f ger\u0105j\u0105 pus\u0119 pasikeit\u0119s \u017emoni\u0173 po\u017ei\u016bris \u012f darb\u0105\u201c, \u2013 teigia Nerijus Pacevi\u010dius, \u201eVilniaus bald\u0173\u201c generalinis direktorius.Nuo 2006 m. bendrov\u0117 atsisak\u0117 daugiau nei pus\u0117s darbuotoj\u0173 (liko 400), ma\u017eino algas. Ta\u010diau 2009 m. \u201eVilniaus bald\u0173\u201c darbuotoj\u0173 atlyginimas kilo vidutini\u0161kai 10%.<br>\u201eNuosmukis sprend\u017eia kertin\u0119 Lietuvos problem\u0105 \u2013 per menk\u0105 darbo na\u0161um\u0105. Dabar su kur kas ma\u017eesniu darbuotoj\u0173 skai\u010diumi mes padarome daugiau\u201c, \u2013 teigia Dalia Markevi\u010dien\u0117, UAB \u201eDalios baldai\u201c savinink\u0117. UAB \u201eDalios baldai\u201c bendrov\u0117 du tre\u010ddalius produkcijos parduoda Lietuvos rinkoje, kuri taip pat rodo gyvyb\u0117s \u017eenkl\u0173. \u201eVisi mano, kad tik eksportuojan\u010dioms bendrov\u0117ms sekasi gerai. Ta\u010diau mums sekasi parduoti ir Lietuvoje\u201c, \u2013 tvirtina p. Markevi\u010dien\u0117. Svarbu tur\u0117ti produkt\u0173, kuri\u0173 negali pasi\u016blyti konkurentai, vadovams operatyviai subalansuoti s\u0105naudas ir i\u0161laidas, parduoti produkt\u0173 liku\u010dius, moko verslinink\u0117. \u201eEksporto rinkoje yra daug kalb\u0173, skai\u010diavim\u0173, pa\u017ead\u0173. Ta\u010diau reali\u0173 susitarim\u0173 n\u0117ra tiek daug\u201c, \u2013 sako p. Markevi\u010dien\u0117.<\/p>\n\n\n\n<p><strong>Investavo \u012f reklam\u0105<\/strong><br>Miegamojo, vaik\u0173 ir svetain\u0117s baldus gaminanti UAB \u201eBaldai jums\u201c sunkme\u010diu \u012f rinkodar\u0105 investavo 200.000 Lt. Dalyvavo parodose, r\u0117m\u0117 televizijos laidas, dalino lankstinukus. Taip pat pri\u0117m\u0117 nauj\u0173 darbuotoj\u0173 \u012f pardavim\u0173 ir bald\u0173 projektavimo skyrius.<br>\u201e\u0160ios priemon\u0117s leido pritraukti nauj\u0173 pirk\u0117j\u0173 ir i\u0161gyventi sunkius laikus. Asortimentas taip i\u0161sipl\u0117t\u0117, kad galime dr\u0105siai didinti pardavimus Lietuvoje\u201c, \u2013 teigia Alfonsas Me\u0161kauskas, UAB \u201eBaldai jums\u201c direktorius. Beveik vis\u0105 savo produkcij\u0105 bendrov\u0117 parduoda u\u017esienio rinkose. Tre\u010ddal\u012f produkcijos nuperka koncernas \u201eIKEA \u201c. \u0160iuo metu \u012fmon\u0117 planuoja atidaryti bald\u0173 salon\u0105 Vilniuje. \u201eVidaus rinka smuko, ta\u010diau si\u016blome kokybi\u0161k\u0105 produkt\u0105 u\u017e \u017eem\u0105 kain\u0105. Jonavoje esan\u010diame prekybos salone per savait\u0119 parduodame 15.000\u201320.000 Lt vert\u0117s produkcijos. O tai juk provincija\u201c, \u2013 optimizmo nestokoja p. Me\u0161kauskas.<br>\u201eBaldai jums\u201c pardavim\u0173 pajamos 2009 m., palyginti su 2008 m., krito 40%. Ta\u010diau Jonavoje \u012fsik\u016brusi \u012fmon\u0117 pra\u0117jusius metus baig\u0117 be nuostolio ir skol\u0173. \u201e\u0160iemet pelno neplanuojame. Jei pavykt\u0173 jo u\u017edirbti, peln\u0105 atiduotume darbuotojams. Taupymo metu suma\u017einome<br>jiems algas\u201c, \u2013 sako p. Me\u0161kauskas.<br>Raimundas Beinortas, asociacijos \u201eLietuvos mediena\u201c direktorius, pa\u017eymi, kad vartojimas \u0160iaur\u0117s Amerikoje, Vakar\u0173 Europoje po truput\u012f atsigauna, \u0161is impulsas persiduoda ir Lietuvos bald\u0173 pramonei. Anot jo, Lietuvos bald\u0173 ir medienos pramon\u0119 gelbsti strateginis sprendimas dirbti su patikimu partneriu \u201eIKEA \u201c. \u0160is koncernas taikosi \u012f ma\u017eesnes ir vidutines pajamas gaunan\u010dius pirk\u0117jus, tod\u0117l sunkme\u010diu jo pajamas i\u0161augo. 2009 m. finansiniais metais, kurie baig\u0117si 2009 m. rugpj\u016b\u010dio 31 d., \u0160ved\u0173 koncerno pajamos i\u0161augo 1,4%. Bendrov\u0117s vadovas Mikaelis Ohlssonas teigia, kad \u012fmon\u0117s pelnas i\u0161liko toks pats, kaip ir 2008 m. \u0160vedijos dienra\u0161\u010dio \u201eDagens Industri\u201c duomenimis, 2008 m. koncernas u\u017edirbo 17,5 mlrd. Lt pelno.<\/p>\n\n\n\n<p><strong>Tinka ir dviratis<\/strong><br>\u201eLabai svarbu, ar \u012fmon\u0117s vadovas sugeba suvaldyti kriz\u0119. Kas atliko nam\u0173 darbus, t\u0173 pad\u0117tis pus\u0117tina\u201c, \u2013 sako p. Beinortas. Lietuvos medienos ir bald\u0173 pramon\u0117 pagal pardavimus sugr\u012f\u017eo \u012f 2005\u20132006 m. \u201ePra\u0117jusi\u0173 met\u0173 prad\u017eioje buvo ap\u0117m\u0119s labai didelis baim\u0117s jausmas\u201c, \u2013 teigia Antanas \u0116mu\u017eis, miegamojo, salono ir vaik\u0173 baldus gaminan\u010dios UAB \u201eFreda\u201c generalinis direktorius. \u201eIKEA\u201c dels\u0117 atsakyti d\u0117l tolesnio bendradarbiavimo, tod\u0117l Lietuvos bendrov\u0117 prad\u0117jo ie\u0161koti nauj\u0173 prekybos partneri\u0173. \u201eInvestavome \u012f rinkodar\u0105, va\u017ein\u0117jome po parodas. Buvom beveik bepraded\u0105 dirbti su kitais. Ta\u010diau, gav\u0119 teigiam\u0105 atsakym\u0105 i\u0161 \u0161ved\u0173, ir pri\u0117m\u0117me strategin\u012f sprendim\u0105 dirbti tik su jais\u201c, \u2013 teigia p. \u0116mu\u017eis. Bendrov\u0117s pardavim\u0173 pajamos 2009 m., palyginti su 2008 m., krito 7%, iki 104 mln. Lt. \u012emon\u0117 atleido 34<br>darbuotojus. Prie\u0161 sunkmet\u012f UAB \u201eFreda\u201c dirbo 321 \u017emogus.<br>\u201eI\u0161gryninome savo darbo tiksl\u0105 \u2013 nuo ta\u0161ko A nueiti iki ta\u0161ko B. Jei tai svarbiausia, tinka ir dvira\u010diu va\u017eiuoti. Jei svarbiausia pasiva\u017ein\u0117ti, perki prabang\u0173 automobil\u012f\u201c, \u2013 \u0161ypteli \u201eFredos\u201c generalinis direktorius. 2010 m. bendrov\u0117 planuoja peln\u0105 ir 14% didesnes pajamas.<br>\u201ePardavim\u0173 pajamos n\u0117ra pagrindinis m\u016bs\u0173 tikslas. Svarbiausia \u2013 pelningumas. Pernai jis i\u0161augo kelis kartus\u201c, \u2013 priduria p. \u0116mu\u017eis.<\/p>\n\n\n\n<p>Informacijos \u0161altinis:\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/www.vz.lt\/\">www.vz.lt<\/a>, BNS<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pramon\u0117. Sunkme\u010diu \u012fmon\u0117s investavo \u012f rinkodar\u0105 Lietuvos bald\u0173 bendrov\u0117s, kurios eksportuoja savo produkcij\u0105, pernai u\u017edirbo daugiau pelno, nes, suma\u017e\u0117jus s\u0105naudoms, \u0161i \u016bkio \u0161aka susigr\u0105\u017eino savo konkurencingum\u0105. Vidaus rinkoje geriau sekasi toms bald\u0173 \u012fmon\u0117ms, kurios gali pasi\u016blyti nauj\u0173, kokybi\u0161k\u0173 produkt\u0173 u\u017e ger\u0105 kain\u0105.AB \u201eVilniaus baldai\u201c pajamos i\u0161 pardavim\u0173 2009 m., palyginti su 2008 m., i\u0161augo 8%, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bald\u0173 pramon\u0117 v\u0117l konkurencinga - Salija<\/title>\n<meta name=\"description\" content=\"Bald\u0173 pramon\u0117 v\u0117l konkurencinga\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salija.lt\/lt\/baldu-pramone-vel-konkurencinga\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bald\u0173 pramon\u0117 v\u0117l konkurencinga - 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