{"id":5936,"date":"2010-01-11T00:00:00","date_gmt":"2010-01-10T22:00:00","guid":{"rendered":"https:\/\/salija.lt\/imones-i-renginius-uzsienyje-iesko-pigesniu-keliu\/"},"modified":"2022-02-21T05:12:18","modified_gmt":"2022-02-21T03:12:18","slug":"imones-i-renginius-uzsienyje-iesko-pigesniu-keliu","status":"publish","type":"post","link":"https:\/\/salija.lt\/lt\/imones-i-renginius-uzsienyje-iesko-pigesniu-keliu\/","title":{"rendered":"\u012emon\u0117s \u012f renginius u\u017esienyje ie\u0161ko pigesni\u0173 keli\u0173"},"content":{"rendered":"\n
\"<\/figure>\n\n\n\n

Medinos pramon\u0117 I\u0161 Dubajaus sutar\u010di\u0173 neparsive\u017e\u0117<\/strong><\/p>\n\n\n\n

Sunkme\u010diu medienos apdirbimo ir bald\u0173 \u012fmon\u0117s i\u0161 savo rinkodaros biud\u017eet\u0173 dalyvavimo u\u017esienio parodose nei\u0161braukia. Prisistatyti svetur n\u0117ra pigu, tod\u0117l \u012fmon\u0117s kooperuojasi ar parodose savo produkcij\u0105 pristato per tarpininkus.<\/p>\n\n\n\n

Raimundas Beinortas, asociacijos \u201eLietuvos mediena\u201c direktorius: \u201ePatar\u010diau \u012fmon\u0117ms daugiau d\u0117mesio ir pinig\u0173 skirti rinkodarai, o parodos yra viena jos sudedam\u0173j\u0173 dali\u0173.\u201c
Bald\u0173 gamintojai ir medienos perdirbimo \u012fmon\u0117s, nusprendusios dalyvauti parodoje, turi i\u0161 ko pasirinkti. Tokios parodos rengiamos kone kiekvienoje \u0161alyje, ta\u010diau m\u016bs\u0173 bald\u017eiai da\u017eniausiai dalyvauja Stokholmo, Rygos, Dubajaus parodose. O populiariausioji yra \u201eIMM Cologne\u201c Kelne, Vokietijoje. \u0160iemet \u0161ioje specialistams skirtoje parodoje dalyvaus apie 1.000 dalyvi\u0173 i\u0161 50 \u0161ali\u0173. Laukiama, kad joje apsilankys per 100.000 specialist\u0173.
\u201eSunkme\u010dio paroda beveik nepajuto. Jei nuolaidos dalyviams ir buvo taikomos, tai tik simbolin\u0117s: vos po 6\u201310 EUR u\u017e kvadratin\u012f metr\u0105\u201c, \u2013 ai\u0161kina Gintar\u0117 Jonynien\u0117, Vokietijos ir Baltijos \u0161ali\u0173 prekybos r\u016bm\u0173 Estijoje, Latvijoje ir Lietuvoje konsultant\u0117. Kelno parodoje kelet\u0105 met\u0173 dalyvavo \u0160aki\u0173 UAB \u201eLauksva\u201c. Pernai ir \u0161iemet \u012fmon\u0117 \u012f j\u0105 nebevyksta.
\u201eKai tokia ekonomin\u0117 pad\u0117tis, dalyvauti u\u017esienio parodoje per brangu. Tai vienintel\u0117 prie\u017eastis, kod\u0117l nebeva\u017eiuojame \u012f Keln\u0105\u201c, \u2013 neslepia Loreta Valaitien\u0117, \u012fmon\u0117s pardavimodirektor\u0117. Bendrov\u0117s patirtis rodo, kad kuklus stendas Kelno parodoje ir kitos dalyvavimo i\u0161laidos siekia 50.000\u2013 70.000 Lt. \u201eJei gausime finansavim\u0105 i\u0161 eksporto skatinimo program\u0173, kit\u0105met b\u016btinai dalyvausime, nes \u0161i paroda Europoje yra populiariausia ir verslui naudingiausia. Milano parodoje galima pasi\u017ei\u016br\u0117ti dizaineri\u0173 sprendim\u0173, o i\u0161 Kelno \u2013 gr\u012f\u017eti su naujomis sutartimis\u201c, \u2013 ai\u0161kina p. Valaitien\u0117.

Po vienu stogu
<\/strong>Jonavos UAB \u201eBaldai Jums\u201c saus\u012f kaip lankytojai vyksta \u012f parod\u0105 Birmingeme, Did\u017eiojoje Britanijoje, vasar\u012f \u012fmon\u0117 dalyvauja did\u017eiausioje Skandinavijos bald\u0173 parodoje Stokholme \u201eFurniture Fair\u201c, kurioje savo kompozicij\u0105 pristatys bendrame stende su kitais m\u016bs\u0173 \u0161alies bald\u017eiais. \u201eO \u012f Keln\u0105 irgi vyksime. Ten atskiro stendo netur\u0117sime, bet m\u016bs\u0173 produkcij\u0105 pristatys du pirk\u0117jai, su kuriais bendradarbiaujame. Jei m\u016bs\u0173 baldai patrauks nauj\u0173 u\u017esakov\u0173 d\u0117mes\u012f, dirbsime per agentus ar tarpininkus\u201c, \u2013 pasakoja UAB \u201eBaldai Jums\u201c direktorius Alfonsas Me\u0161kauskas. Jonavi\u0161kiai parodose dalyvauja kasmet. Pavyzd\u017eiui, pernai du kartus \u012fmon\u0117 vyko \u012f Dubajuje rengiamas parodas. I\u0161 prad\u017ei\u0173 dalyvavo bendrame Lietuvos bald\u017ei\u0173 stende, su Lietuvos ekonomin\u0117s pl\u0117tros agent\u016bros v\u0117liava, o po m\u0117nesio va\u017eiavo jau vieni. \u201eT\u0105kart m\u016bs\u0173 stende pabuvo per 100 lankytoj\u0173, i\u0161 j\u0173 liko apie 10 nusiteikusi\u0173 bendradarbiauti. Kol kas dar sutartimis pasigirti negalime. Rytuose apskritai greitai niekas nevyksta, o d\u0117l sunkme\u010dio ten viskas sustojo. Ta\u010diau vykti \u012f Dubaj\u0173 buvo verta jau vien d\u0117l kontakt\u0173, kuriuos anks\u010diau ar v\u0117liau i\u0161naudosime\u201c, \u2013 neabejoja p. Me\u0161kauskas. Dalyvavimas parodoje, kai \u012fmon\u0117 tur\u0117jo savo stend\u0105, atsi\u0117jo 20.000 Lt.
Kalti verslininkai<\/strong>
\u00a0Kai kurios bendrov\u0117s yra nusivylusios dalyvavimu parodose, es\u0105 tai neduoda naudos. Raimundas Beinortas, asociacijos \u201eLietuvos mediena\u201c direktorius, tokius priekai\u0161tus atmeta ir atsakomyb\u0119 d\u0117l nei\u0161sipild\u017eiusi\u0173 l\u016bkes\u010di\u0173 perkelia patiems verslininkams. \u201ePati paroda n\u0117ra nei g\u0117ryb\u0117, nei blogyb\u0117, svarbu, koki\u0105 rinkodaros strategij\u0105 pasirenki ir kok\u012f biud\u017eet\u0105 tam skiri. Jei nuspr\u0119si dalyvauti parodoje \u0160vedijoje ir pardavim\u0173 r\u0117mimu ten u\u017esiimsi tik kart\u0105 per metus, nat\u016bralu, kad gerais rezultatais pasigirti negal\u0117si. Aktyvi veikla turi vykti kasdien, tada ir vykti \u012f svetur organizuojamus renginius apsimok\u0117s\u201c, \u2013 ai\u0161kina asociacijosdirektorius. UAB \u201eBaldai Jums\u201c vadovas net nustemba paklaustas, ar ateity irgi planuoja dalyvauti parodose u\u017esienyje. \u201eKaipgi kitaip. Kur dar galima rasti nauj\u0173 rink\u0173 nevykstant \u012f parodas? Ypa\u010d sunkme\u010diu negalima taupyti reklamos ir dalyvavimo parodose s\u0105skaita, nes taip netruksi nusikirsti \u0161ak\u0105, ant kurios s\u0117di\u201c, \u2013 \u012fsitikin\u0119s p. Me\u0161kauskas. Vokietijos ir Baltijos \u0161ali\u0173 prekybos r\u016bm\u0173 atstov\u0117 teigia, kad tokio didelio susidom\u0117jimo dalyvavimu parodose kaip pernai jau seniai bebuvo, nes \u012fmon\u0117s, patyrusios pardavim\u0173 smukim\u0105 vietin\u0117je rinkoje, \u0117m\u0117 dairytis galimybi\u0173 u\u017esienyje.\u00a0\u00a0Informacijos \u0161altinis:\u00a0www.vz.lt<\/a>, BNS.<\/p>\n","protected":false},"excerpt":{"rendered":"

Medinos pramon\u0117 I\u0161 Dubajaus sutar\u010di\u0173 neparsive\u017e\u0117 Sunkme\u010diu medienos apdirbimo ir bald\u0173 \u012fmon\u0117s i\u0161 savo rinkodaros biud\u017eet\u0173 dalyvavimo u\u017esienio parodose nei\u0161braukia. Prisistatyti svetur n\u0117ra pigu, tod\u0117l \u012fmon\u0117s kooperuojasi ar parodose savo produkcij\u0105 pristato per tarpininkus. Raimundas Beinortas, asociacijos \u201eLietuvos mediena\u201c direktorius: \u201ePatar\u010diau \u012fmon\u0117ms daugiau d\u0117mesio ir pinig\u0173 skirti rinkodarai, o parodos yra viena jos sudedam\u0173j\u0173 dali\u0173.\u201cBald\u0173 […]<\/p>\n","protected":false},"author":1,"featured_media":14777,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"yoast_head":"\n\u012emon\u0117s \u012f renginius u\u017esienyje ie\u0161ko pigesni\u0173 keli\u0173 - Salija<\/title>\n<meta name=\"description\" content=\"\u012emon\u0117s \u012f renginius u\u017esienyje ie\u0161ko pigesni\u0173 keli\u0173\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salija.lt\/lt\/imones-i-renginius-uzsienyje-iesko-pigesniu-keliu\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u012emon\u0117s \u012f renginius u\u017esienyje ie\u0161ko pigesni\u0173 keli\u0173 - 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