{"id":5919,"date":"2009-10-27T00:00:00","date_gmt":"2009-10-26T22:00:00","guid":{"rendered":"https:\/\/salija.lt\/ne-visu-piniginese-vejai-svilpauja\/"},"modified":"2022-02-21T05:12:18","modified_gmt":"2022-02-21T03:12:18","slug":"ne-visu-piniginese-vejai-svilpauja","status":"publish","type":"post","link":"https:\/\/salija.lt\/lt\/ne-visu-piniginese-vejai-svilpauja\/","title":{"rendered":"Ne vis\u0173 pinigin\u0117se v\u0117jai \u0161vilpauja"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/salija.lt\/wp-content\/uploads\/2022\/02\/d7ef594c39945558df95944e0f6be535.jpg\" alt=\" title=\"\/><\/figure>\n\n\n\n<p>Nat\u016bralios medienos baldais prekiaujanti UAB \u201eSkano Lt\u201c sunkme\u010diu skai\u010diuoja augan\u010dius pardavimus. Pasak bendrov\u0117s vadov\u0117s, pinig\u0173 turin\u010di\u0173 klient\u0173 Lietuvoje yra, tik b\u016btina laiku pasi\u016blyti tai, ko jiems reikia.<br>Vilma Karalien\u0117-Kairaitien\u0117, Skandinavijos parduotuvi\u0173 tinklo \u201eSkano\u201c, prekiaujan\u010dio ber\u017eo medienos baldais ir interjero aksesuarais, Lietuvos regiono vadov\u0117, tikina, kad per \u0161iuos metus bendrov\u0117s pardavimai smuko<br>\u017eemyn du kartus, ta\u010diau sunkmetis tam \u012ftakos nedar\u0117.<br>\u201eVasar\u0105 buvo kritimas, ta\u010diau \u0161itame versle tai normalu. M\u016bs\u0173 gamykla Estijoje vasar\u0105 vis\u0105 m\u0117nes\u012f atostogauja. Sausis taip pat buvo sunkesnis, kaip ir kasmet po did\u017ei\u0173j\u0173 \u0161ven\u010di\u0173\u201c, \u2013 sako vadov\u0117 ir priduria,<br>kad kitais m\u0117nesiais bendrov\u0117 skai\u010diuoja pardavim\u0173 augim\u0105. Pavyzd\u017eiui, rugs\u0117j\u012f, palyginti su pra\u0117jusiais metais, bendrov\u0117s pardavimai pakilo 8%. Spalis pagal jau turimus rezultatus es\u0105 tur\u0117t\u0173 b\u016bti dar geresnis.<\/p>\n\n\n\n<p>Laiku ir vietoje<br>Bald\u0173 pardavimai, pasak vadov\u0117s, gerokai \u0161oktel\u0117jo ir vasar\u012f\u2013kov\u0105, o gegu\u017e\u0119, palyginti su pra\u0117jusiais metais, parduota penktadaliu daugiau. Tokie rezultatai pasiekti tuomet, kai bendrov\u0117 pakeit\u0117 rinkodaros, pardavim\u0173<br>sistemos metodikas. Buvo nuspr\u0119sta daugiau l\u0117\u0161\u0173 skirti rinkodarai, ypa\u010d internete. Prad\u0117tos taikyti lojalumo programos. Taip pat, atsi\u017evelgiant \u012f apklausas ir rinkos analiz\u0119, nespr\u0119sta pakeisti senas pardavim\u0173 vietas \u012f<br>tas, kuriose lankosi daugiau tikslini\u0173 klient\u0173.<br>\u201eM\u016bs\u0173 pirk\u0117jai yra ta kategorija gyventoj\u0173, kurie pinig\u0173, kaip sakoma, turi, tur\u0117jo ir tur\u0117s. Jie mato prasm\u0119 investuoti \u012f geros kokyb\u0117s ilgalaikius baldus. Vis d\u0117lto tai yra mediniai baldai, klasika, kuri nesensta.<br>Turime ir analog\u0173 neturin\u010di\u0105 bibliotekos kolekcij\u0105\u201c, \u2013 ger\u0105 produkt\u0105 si\u016blyti tinkamam pirk\u0117jui si\u016blo p. Karalien\u0117-Kairaitien\u0117.<br>Pasak jos, toki\u0173 \u017emoni\u0173, kurie turi pinig\u0173 ir gali juos leisti baldams, Lietuvoje neabejotinai yra. O ir patys baldai i\u0161 Lietuvos vartotoj\u0173 pirkini\u0173 s\u0105ra\u0161o es\u0105 n\u0117ra drasti\u0161kai i\u0161braukiami. Tiesiog pasikeit\u0117 pa\u010di\u0173<br>pirk\u0117j\u0173 vertinimo kriterijai: anks\u010diau turintieji minimali\u0105 paskol\u0105 ar galimyb\u0119 pirkti i\u0161simok\u0117tinai griebdavo bet k\u0105, o dabar toki\u0173 pirk\u0117j\u0173 suma\u017e\u0117jo, ta\u010diau vis dar u\u017edirbantys didesnes pajamas investuoja \u012f<br>kokybi\u0161kus pirkinius.<br>Skandinavijos prekybos tinklas \u201eSkano\u201c Estijoje gaminamus baldus parduoda Baltijos \u0161alyse ir Ukrainoje. 80% gamybos keliauja \u012f Suomij\u0105, i\u0161 kurios mediniai baldai ve\u017eami \u012f Europ\u0105 ir Ryt\u0173 rinkas. I\u0161 viso \u201eSkano LT\u201c \u0161iuo<br>metu turi 2 prekybos ta\u0161kus Vilniuje ir vien\u0105 Kaune. Vasaros pabaigoje buvo nuspr\u0119sta u\u017edaryti parduotuv\u0119 Klaip\u0117doje, nes ten es\u0105 rinka tapo pasyvi. 10 darbuotoj\u0173 turin\u010dios \u012fmon\u0117s pardavim\u0173 pajamos 2008 m. siek\u0117 2<br>mln. Lt. \u0160iemet tikimasi parduoti 2,5 mln. Lt vert\u0117s bald\u0173.<\/p>\n\n\n\n<p>Informacijos \u0161altinis:&nbsp;<a target=\"_blank\" href=\"http:\/\/www.vz.lt\/\" rel=\"noreferrer noopener\">www.vz.lt<\/a>,&nbsp;<a target=\"_blank\" href=\"http:\/\/www.bns.lt\/\" rel=\"noreferrer noopener\">BNS<\/a>,&nbsp;<a target=\"_blank\" href=\"http:\/\/www.medis.lt\/\" rel=\"noreferrer noopener\">www.medis.lt<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nat\u016bralios medienos baldais prekiaujanti UAB \u201eSkano Lt\u201c sunkme\u010diu skai\u010diuoja augan\u010dius pardavimus. Pasak bendrov\u0117s vadov\u0117s, pinig\u0173 turin\u010di\u0173 klient\u0173 Lietuvoje yra, tik b\u016btina laiku pasi\u016blyti tai, ko jiems reikia.Vilma Karalien\u0117-Kairaitien\u0117, Skandinavijos parduotuvi\u0173 tinklo \u201eSkano\u201c, prekiaujan\u010dio ber\u017eo medienos baldais ir interjero aksesuarais, Lietuvos regiono vadov\u0117, tikina, kad per \u0161iuos metus bendrov\u0117s pardavimai smuko\u017eemyn du kartus, ta\u010diau sunkmetis tam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ne vis\u0173 pinigin\u0117se v\u0117jai \u0161vilpauja - Salija<\/title>\n<meta name=\"description\" content=\"Ne vis\u0173 pinigin\u0117se v\u0117jai \u0161vilpauja\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salija.lt\/lt\/ne-visu-piniginese-vejai-svilpauja\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne vis\u0173 pinigin\u0117se v\u0117jai \u0161vilpauja - 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